基于“互联网+”推动大健康医药产业优快发展

Promote the Sustainable and Fast Development of Fitness Pharmaceutical Industry Based on "Internet Plus" Pattern

随着中国互联网信息技术的不断发展,中国医药产业开始了从线下走向线上的转变,资源的合理配置、销售的多渠道化使得中国医药产业实现了高效、快速的发展。但是与此同时,随着广大民众对医药产业需求的不断增多,医药产业发展模式也面临着巨大的挑战。该文立足于对中国医药产品发展现状、特征的详细调研,结合未来医药产业发展方向以及广大民众需求,对于当前中国医药产业发展面临的问题进行了具体的分析,并且结合"互联网+"和"大数据"理念,针对健康管理、诊疗服务、医药销售三个方面工作的开展,提出了有利于医药产业发展的建议举措,对于中国医药产业的发展具有重要借鉴意义。

With the vigorous development of China＇ s internet information technology,Chinese pharmaceutical industry has witnessed a shift from offline to online. Coupled with rational allocation of resources and multiple channels of sales,Chinese pharmaceutical industry has achieved a highly effective and fast growth. However,its current development pattern is faced with great challenges with the increasing demand from the public. Considering the current development of China＇ s pharmaceutical industry,together with a detailed survey and investigation,this paper carries out a specific analysis of the problems confronting the industry. Moreover,based on the concept of Internet Plus and Big Data,this paper also puts forward some tentative measures in the aspects of health management,diagnosis and treatment service and medicine sales,which might prove beneficial to the sustainable development of China＇ s pharmaceutical industry.