关于当下电视文化节目热潮的思考

Reflections on the Upsurge of TV Cultural Programs at Present

进入新世纪后,我国电视娱乐真人秀呈现出井喷的发展态势。这些节目获得巨大经济收益的同时也产生了过度娱乐化的负面社会效应。近年来,《朗读者》、《中国诗词大会》等一批电视文化节目悄然崛起,被认为是庸俗娱乐节目的反击。对当下电视文化节目的整体特征及热播原因进行分析,有助于探讨优秀传统文化的电视化传播之道。

After entering the new century, China＇s TV entertainment reality shows a blowout trend of development. These programs have huge economic benefits, but also produce excessive entertainment of negative social effects. In recent years, a series of TV cultural programs, such as ＂reader＂ and ＂Chinese poetry conference＂, have been quietly rising. They are regarded as a counterattack of vulgar entertainment programs. This article will analyze the overall characteristics of the current TV cultural programs and the reasons for the hit, and then explore the way of the TV transmission of the excellent /rArlitinn^l ,,,,It