多模态转喻与图像语篇意义建构

Multimodal Metonymy and Meaning Construction in Visual Discourse

随着多模态隐喻理论的发展,研究者开始关注多模态语篇中的概念转喻。然而,迄今为止,对多模态转喻的探讨大多关注个例的阐释,而没有提出系统的理论框架阐释其分类与工作机制。本文基于符号学理论将多模态转喻分为指涉转喻、符号转喻与意义转喻3种类型,提出视觉图像意义建构的转喻本质,并在社会符号学视觉语法的框架内探讨上述3类转喻在图像意义建构中的体现。本研究一方面建立系统的多模态与视觉转喻理论框架,另一方面为阐释视觉语法与图像意义建构提供新的认知理据。

With the development of muhimodal metaphor theory, researchers have started to investigate conceptual metonymy in multi- modal discourse. However, so far studies of multimodal metonymy have been focusing on the explanation of this phenomenon based on case analysis, and no theoretical model has been proposed to explicate its categories and working mechanism. Based on semiotic theories, this paper distinguishes three types of muhimodal metonymy, namely, reference metonymy, sign metonym and concept metonymy, then proposes that the visual construction of meaning is essentially metonymic and elucidates the manifestation of the three types of metonymy in visual images based on the social semiotic visual grammar. The paper develops a systematical framework for multimodal and visual metonymy on the one hand, and provides new epistemological explanation for visual grammar and meaning construction in visual images on the other hand.