博物馆助力城市形象塑造——以东莞民办产业配套类博物馆为例

Museums Help Shape Urban Image: Dongguan Private-sector Industry Museums as a Case Study

城市形象是城市竞争的文化资本,公共博物馆是城市文化的展示场所。东莞制造业导向型的产业结构孕育了东莞以民办产业配套类博物馆为主的城市博物馆体系。东莞民办产业配套类博物馆存在忽视公众需求、陈列单元不丰富、各博物馆间联系交流较少、知名度不高等问题。只有开展博物馆集群化运营、重视公众需求,才能使这些博物馆发挥出建构城市文化生态系统、消解东莞城市负面形象、助力国家历史文化名城的申办等衍生功能。

Urban image is the cultural capital of urban competition, and public museums are the display venues of city culture. Dongguan＇ s manufacturing-oriented industrial structure has given birth to the urban museum system, which is mainly based on the private industry. Dongguan private-sector industry museum has faced some problems, such as neglect of public demand, lack of display units, less communication between museums and less popularity. Only carrying out the museum cluster operations, attaching great importance to the public demand, etc. , can these museums play out the derivative functions, such as the construction of urban cultural ecology system, clearing up Dongguan negative image, helping host national historical and cultural city.