中国价值观公益影像作品的意义建构与解读

Meaning Construction and Interpretation on Public Service Announcement Films of China Value

自北京奥运以来,我国推出了一系列旨在展示中国对外形象,推行中国传统价值观的公益影像作品。本文将以此类作品为主要样本,按时间顺序,重点分析三个不同阶段的代表作品,从叙事策略、符号意义、文化表征及创意表达等多个维度加以解读,以期获得以影像传播价值观的基本规律,给予业界更深远的探索空间。

Since Beijing Olympic Games, China has presented a series of public service announcement films aiming at setting up the country＇ s public image and advocating Chinese value. This paper will focus on representative works of three different stages chronologically and interpret them form the perspectives of narrative theory, symbolism, culture presentation and creative working in order to obtain the basic law of the image communication values, the industry has further exploration space.