基于微信数据挖掘的高职院校网络舆情管理研究

Research on Network Public Opinion Management of Higher Vocational Colleges Based on We Chat Data Mining

微信公众号进行信息推送时可以产生巨大的数据,通过数据挖掘可以得到这些数据隐藏的信息。当前大多数高职院校的学生一入校都会关注学校的微信公众号,该文提出通过数据挖掘方式收集、整理和分析高职院校微信公众号的数据信息,可以将高职院校的微信公众号功能进一步扩大,使其成为院校网络舆情管理的新工具。

When We Chat releases information, it can generate huge data. By data mining, we can get lots of hidden information behind these data. Most of the students in higher vocational colleges concern about the We Chat of their college, this paper puts forward a mining way of collection to analysis the We Chat public data of higher vocational colleges, and to expand the function- ality, which is a new tool in the management of the network public opinion.