浅谈高校旅游开发

On Campus Tourism Development in Colleges

随着旅游者对旅游过程中“文化”求知欲望的提高，文化旅游逐步成为大众主流的旅游方式，随即高校校园作为“文化圣地”凭借其深厚的文化底蕴被推到了游客面前。我国拥有发展校园旅游的资源、市场及时代条件，合理开发高等院校的校园旅游，有助于刺激高校旅游的需求，提高院校知名度，为旅游业开辟新的视角和商机。

With the improvement of tourists＇ desire for ＂culture＂ in the process of tourism, cultural tourism has gradually become the mainstream mode of tourism, and then the campus as a ＂cultural Shrine＂ has been pushed to tourists with its profound cultural heritage. With the development of campus tourism resources, market and the conditions of the times, the rational development of campus tourism in Colleges and universities will help stimulate the demand for tourism in Colleges and universities, improve the visibility of colleges and universities, and open up a new perspective and business opportunities for tourism.