烟台葡萄酒旅游swot分析

Wine Tourism Swot Analysis of Yantai

烟台作为亚洲唯一的国际葡萄与葡萄酒城和滨海旅游城市，有着发展葡萄酒旅游的重大优势，逐步壮大的葡萄酒消费和旅游消费市场，使得烟台葡萄酒旅游发展又面临着重大机遇。与此同时，烟台葡萄酒旅游发展也存在不少问题，并面临着来自国际竞争的威胁。据此，烟台要抓住发展机遇，做好葡萄酒旅游的整体规划，挖掘培育地方特色，注意与其他产业的产业联动。

As the only international grape and wine city and coastal tourism city in Asia, Yantai has great advantages in developing wine tourism. The gradual increase of wine consumption and tourism consumption market makes Yantai wine tourism development face great opportunities. At the same time, there are many problems in the development of Yantai wine tourism, and are facing the threat from international competition. Accordingly, Yantai should seize the opportunity of development, complete the overall planning of wine tourism, excavate and cultivate local characteristics, and pay attention to the industrial linkage with other industries.