基于城市记忆的地方重大节事游后感知特征及影响因素研究——以青岛国际啤酒节为例

Post-trip Perceived Characteristics of Local Major Events and Influencing Factors:A Case Study and a Perspective of City Memory

选取青岛国际啤酒节作为典型案例,通过问卷调查和深度访谈,运用数理统计和序数Logistic回归模型,实证分析基于城市记忆的地方重大节事游后感知特征及影响因素。结果表明:空间维度的游后感知平均值最高,其次是非实体记忆维度,最后是实体记忆维度;性别、情感态度及参加次数是节事游后感知水平的主要影响因素。文章为提高节事游后感知水平,延续节事记忆及青岛城市记忆提供参考性意见。

From the viewpoint of city memory, this paper, taking Qingdao International Beer Festival as a typi-cal case, studies post-trip perceived characteristics of local major events and factors influencing them through a questionnaire survey and an in-depth interview, and using mathematical statistics and ordinal logistic regres-sion model. The results show that the mean value of post-trip perception in terms of spatial dimension is the highest, followed sequentially by that in terms of non-entity memory and entity memory dimensions. Gender, e-motional attitude and times of participation are the main factors influencing post-trip perception. This article aims to provide references for strengthening tourist post -trip perception, extending memory of local major events and the memory of Qingdao City.