基于混合方法的眼动实验AOI划分及设计评价

AOI Division of Eye-movement Experiments and Design Evaluation Based on Mixed Methods

为进一步提升工业产品评价类眼动实验的合理性,解决实验中AOI划分缺乏系统方法的问题,提出了基于混合方法的眼动实验AOI划分方法.通过分析混合研究方法的类型和程序,构建基于顺序探究设计的AOI划分方法模型.以评价现调机设计方案的眼动实验AOI划分为例,验证该方法模型的可靠性.在质化研究部分应用扎根理论和质化分析软件,在量化研究部分开展眼动预实验,最终应用因子分析获得现调机的灯箱、接水盘两个AOI,为进一步开展正式眼动实验提供了保障.该研究提供一套易于操作的用于设计评价类眼动实验的AOI划分方法,有助于提升AOI划分合理性,提高眼动实验效率,筛选有价值的研究对象,更好地推动设计评价和产品设计的开展.

In order to improve the rationality of the eye-movement experiment in industrial product evaluation and solve the problem of lacking in systematic AOI division, an AOI division method of eye-movement experiment based on mixed meth-ods is proposed. By analyzing the type and procedure of mixed research methods, a model of AOI division method based on order to explore the design model is built. Taking the AOI division of eye-movement experiment in evaluation of the design of the tune as an example, the reliability of the model is verified. The grounded theory and the qualitative analysis software are applied in qualitative research and the pre-eye-movement experiment is carried out in quantitative research. Finally, forcarrying out the last phase of the eye-movement experiment, factor analysis is used to obtain two AOI： the tune of the light box and the water tray. This study can provide an AOI division method of eye-movement experiment for design evaluation,which helps to improve the rationality of AOI division, improve the efficiency of eye-movement experiment, identify valu-able research object, and promote the design evaluation and product design.