基于“生成性学习”的电子商务创业班实践教学研究

Research on Practical Teaching of E-Commerce Entrepreneurship Classes Based on "Generative Learning"

随着电子商务的发展与普及,众多企业缺乏电子商务专业人才,而高校培养的电子商务毕业生,多少有着学到的电商理论知识无法符合企业实际用人需求的问题。本文提出构建具有自身特色的电子商务"生成性"创业实践教学模式,让学生在"做中学",通过真实的创业体验来收获创业知识、技能和经验。

With the development and popularization of e-commerce, many enterprises lack e-commerce professionals, but the e-commerce theoretical knowledge of e-commerce graduates trained by colleges and universities fail to meet the needs of these enterprises. This paper proposes a ＂generative＂ practical teaching model of entrepreneurship for e-commerce based on the characteristics of the specialty, so that students can learn by doing and gain entrepreneurial knowledge, skills and experience through real entrepreneurial experience.