摘要
在大数据、O2O相关理论的基础上,结合当前O2O行业以及大数据技术的发展背景,提出了中国联通实体渠道O2O一体化销售模式。即通过内部销售流程再造,汇聚线上流量入口,打造O2O平台和大数据化的信息系统,实施O2O一体化的运营管理措施,让中国联通实体渠道突破发展阻力,实现企业降本增效的发展目标。
On the basis of big data and O2O related theory,combined with the current O2O business and big data technology development background,it proposed the China Unicom entity channel O2O integrated sales model. Through the internal marketing process reengineering,convergence of online traffic entrance,O2O platform and big data information system building,integrated O2O management measures is implemented,to realize the development goal of reducing costs and increasing benefits.
出处
《邮电设计技术》
2017年第12期77-80,共4页
Designing Techniques of Posts and Telecommunications
