Media Convergence：the Culture Dimensions of Thinking

In the process of meida Convergence,many researchers paid excessive attention to media technology, industry and management,and ignored the culture dimensions of media convergence. Therefore,to transcend media convergence technology, industrial thinking and more to the particularity attach importance to cultural media, it is a right way to achieve media convergence. But in the context of China's culture,media convergence should value the cultural uniqueness and the imbalance of the realistic problems,to reach innovation and breakthrough.