基于消费者触觉体验与记忆的地方特色餐具设计研究

The Local Characteristics Tableware Design Based on the Consumer Tactile Experience and Memory

目的从消费者触觉体验与记忆视角出发,探究地方特色餐具设计,以此提升地方特色餐具的营销力和品牌竞争力。方法以人脑的触觉识别为研究起点,以记忆的形成过程为研究思路,采取递进的研究方法,构思地方特色餐具设计,以此增强消费者的触觉记忆。结论触觉是一种感官营销战略,消费者对地方特色餐具的触觉体验与记忆,关系到他们对地方特色餐饮的品牌认知和态度,最终将影响地方特色餐饮的发展和品牌传播。

It aims to explore local specialty tableware design from the perspective of consumer tactile experience and memory, enhance the consumer＇s tactile memory in these way of the marketing force and brand competitiveness of local dishes are improved. It adopts the method of using the tactile recognition of the human brain as the starting point, take the memory formation process as the train of thought, design the local tableware with progressive methods. Touch is a kind of marketing strategy of the senses. The tactile experience and memory of consumers about the local characteristics tableware is related to the brand awareness, attitudes of consumers for the local characteristic catering, eventually influences the development of local characteristic catering and brand spread.