摘要
目的探究平面广告设计中意境的营造方式。方法从广告设计中的意境谈起,结合其基本特性及作用,分别从留白构图、图文并茂、传统文化3个方面展开深入探究。结论在进行平面广告创意时,营造一种美好的意境,可以更好地展现平面广告的艺术魅力,取得意想不到的传达效果。
It aims to explore the creation of artistic conception in graphic advertisement design. Starting from the advertisement design conception, combined with the basic characteristics and function, the three aspects of blank composition, pictures and illustrations, traditional culture are discussed respectively. In graphic advertisement creativity, creating a better mood can better show the artistic charm of advertisement and make an unexpected effect of communication.
出处
《包装工程》
CAS
北大核心
2017年第24期299-301,共3页
Packaging Engineering
关键词
平面广告设计
意境营造
文化融入
graphic advertisement design
create artistic conception
cultural integration
