周梅森政治小说电视剧改编的品牌意识

Zhou Meisen's Brand Awareness of TV Adaption of his Political Novels

周梅森主动将自己的政治小说改编电视剧,他主动探索小说的影视化之路。在文学创作中,他运用影视思维;在影视上,主动营销,全力创建品牌。周梅森政治系列影视显现出明显的品牌特征,具有类型化的因子。往往采用单线结构,凸显高潮;组建矛盾型人物关系;频繁运用对切镜头、仰拍镜头、交叉剪辑和快节奏的鼓点乐;全力贯彻主旋律,并取得主旋律与大众文化的共赢。

Zhou Meisen has made his political novels adapted to movie or TV series on his own initiative, exploring the road of visualization of his novels. In his literary creation, he adopts the visual thinking ; in mov- ie and TV business, he actively marketing and creating his own brand. As a result, political movie or TV se- ries demonstrate an obvious brand feature, with certain categorical genes. He usually adopts the uniline struc- ture, prominent climax, contradictory character relationship, frequently uses the shot cut, upward shooting, cross editing and quick rhythm drumbeats music. He also makes efforts to carry out the ＂main melody＂ theme and achieved a win -win between the ＂main melody＂ and the popular culture.