商标注册主义视阈下的未注册商标保护研究

Research on unregistered trademark protection from the perspective of trademark registration

商标注册是通过对商标权的公示公告而使一个商标上凝结的权利客观地被承认,商标权人也因此能够获得一系列的程序性权利。从比较法来看,商标注册主义对比商标使用主义有着制度上的优越性,我们应继续坚持商标注册主义原则。但是商标权作为一种财产权利,其之所以能够给使用者带来经济利益却与商标局的注册行为无关。商标的价值来源于其使用者对商标的实际使用而积累的商誉和信用。在坚持注册主义原则的前提下对未注册商标提供应有的保护是完善我国商标保护制度的题中之义。

Trademark registration is an objective recognition of the right to set up a trademark through the publicity and announcement ofthe trademark right. Therefore, the trademark owner can also obtain a series of procedural rights. From the perspective of comparativelaw, trademark registration is institutionally superior to trademark use and we should continue to stick to the principle of trademark reg-istration. However, trademark rights, a kind of property rights, which can bring economic benefits to users, has nothing to do with thetrademark registration in trademark office. The value of trademark lies in the reputation and credit accumulated by its holder actual useof trademark. Based on the principle of trademark registration, the due protection of unregistered trademark is the key to improve China trademark protection system.