湖北国企英文网页的品牌宣传现状研究

Case Study on the Brand Publicity of Some SOEs' English Websites

经济发展全球化的趋势不可逆转。在这种背景下,本土企业一旦立足本土、稳定国内发展,便会开始考虑进军国际市场。而企业官网的外文网页,尤其是作为全球主要通用语的英语网页,为国外消费者提供了一个了解该企业及其品牌直观、便捷的窗口。本文对湖北省一些已经上市的国有企业英文官网中的品牌宣传现状进行研究,尝试发现可能存在的普遍性问题,以期帮助其更好地实现品牌的宣传效果。

When economic globalization becomes an irreversible trend,outstanding domestic enterprises often seek to explore the international market once finding a foothold in the domestic market. Then their official websites, especially their English versions,provide a visualized window for overseas customers. This paper researches some listed SOEs＇ English websites in terms of brand publicity,trying to find some common problems behind,in hope of better publicity effects.