高职市场营销专业创新创业教育教学方法的思考

Thinking on the Teaching Method of Education Teaching in Higher Vocational Marketing

创新创业教育在高职院校已取得了显著的成就。正确理解创新创业教育内涵,与专业教育有机融合,选择适宜的教学方法,是目前创新创业教育的重要工作。本文通过运用以学生为主体的"复合式"教学方法阐述了对高职市场营销专业创新创业教育教学方法的思考。

Innovation and entrepreneurship education has achieved remarkable achievements in higher vocational colleges. To correctly understand the connotation of innovation and entrepreneurship education,to integrate with professional education,and choose the appropriate teaching method,is the important work of innovation and entrepreneurship education. By using the ＂compound＂ teaching method of students as the main body,this paper expounds the thinking on the teaching method of education in marketing specialty of higher vocational market.