高校自媒体网络舆情分析及引导机制研究

Analysis of Online Public Opinion in Self-media in Colleges and Its Guiding Mechanism

高校是为国家和社会培养高素质专业人才的基地,高校学生网络舆情在某种程度上影响着社会舆情的形成及发展,因此对高校网络舆情分析及引导机制进行研究具有重大意义。本文从自媒体网络舆情概述出发,分析了自媒体时代高校网络舆情的主要特征,研究了其传播途径,针对自媒体对高校网络舆情的影响,提出了高校自媒体网络舆情的若干引导机制,旨在建立完善的高校舆论引导机制,为大学生营造良好的舆论环境。

Colleges and universities are the base for cultivating high-quality professionals for the country and society The online public opinion among the college students influences the formation and development of social public opinion to a certain extent. Therefore, it is of great significance to analyze the online public opinion in colleges and universities and investigate its guiding mechanism. Based on an overview of the online public opinion in the self-media, this paper analyzes the main characteristics of the online public opinion in the colleges and universities in the self-media era, and explores its communication channels. In light of the influence of self-media on online public opinion in colleges and universities, this paper suggests some mechanisms for guiding online public opinion in the self-media in the colleges~ so as to establish a sound guiding mechanism of public opinion in colleges and universities, and create a good public opinion environment for college students.