盘古王公园的旅游开发研究

A Study on Tourism Development of Pangu Park

盘古王公园因盘古王庙而出名,盘古王庙是花都保存较为完整的古庙,是广东著名的文化艺术古迹之一。其旅游开发的优势有：广州市内唯一一个有盘古王神像和神庙的公园,园内文物信息丰富;盘古王诞知名度高,祭祀文化影响力广;公园内建筑极具文物价值、艺术价值;交通便捷,门票便宜,环境优美。不足之处有：传播方式单一,传播营销乏力,受众面逐渐较窄;园内公共设施、卫生管理等存在不足;员工职责混乱,缺乏专业管理人才等。为此提出具体的发展对策：以民间信仰为核心进行文化空间的构建,建立鲜明突出的祈福圣地形象和构建信仰文化;加强管理,提高服务,着力打造为人民群众喜欢的文化休闲、郊游场地的服务型公园;拓宽景区传播推广面,多渠道提高影响力;制定盘古王公园文化复苏计划,促进盘古王文化的传承。

Famous for the Pangu King Temple, Pangu Park is an ancient temple with relatively better preservation in Huadu District. It is one of the most famous cultural and artistic monuments in Guangdong. The advantages of its tourism development lie in the fact that it is the only park in Guangzhou to have the statue of Pangn and the temple with abundant information found in the cultural relics inside, that Pangu King enjoys great popularity and the sacrificial culture has wide influence, that buildings in the park are of great cultural relics value and artistic value, and that the park boasts convenient transportation, cheap tickets and beautiful environment. The disadvantages in the tourism development of the park include the single communication mode, weak marketing, narrow audience, and lack of public facilities, sanitation administration, assignment of staff responsibilities, professional management personnel and so on. This article puts forward some concrete countermeasures for development, namely constructing cultural space with folk belief as the core, establishing a distinctive image of the Blessed Holy Land and building a culture of belief, strengthening the management, improving service, increasing influence in various means, and developing the cultural recovery plan to promote the inheritance of Pangu King culture.