山西农村电商存在的问题及营销策略研究

Study on the Existing Problems and Marketing Strategy of E-commerce in Shanxi Rural Areas

近年来,电子商务不断发展,并向农村渗透。农村电子商务的发展成为一个新的经济增长点。但由于农村地区电子商务的发展起步晚、农村信息技术缺失、农民缺乏网购习惯、农村物流基础设施薄弱、农村人才匮乏等问题,给农村电商的发展提出了很大的挑战。文中对山西农村电子商务发展的研究有助于推动提高农民的积极性、促进山西农村产业结构调整、转换经济增长方式。

In recent years,electronic commerce unceasing development,and continue to penetrate into the rural areas. The development of rural e-commerce has become a new economic growth point. But because of the development of e-commerce started late in rural areas,rural areas of information technology,online shopping habits,the lack of peasants,logistics infrastructure and talent,a great challenge to the development of the rural electricity supplier. study on the development of Shanxi＇s e-commerce development,improve farmers＇ enthusiasm,promote Shanxi rural industrial structure adjustment and transforming economic growth mode.