创意思维在商业插画设计中的引导性研究

创意思维对商业插画设计的引导性是指利用创意思维分析事物,选取设计元素应用到商业插画设计中,按照信息的传达功能和设计的情感需求,用创意思维来创造商业插画艺术形象的生命力,提升其商业价值。本文根据相关的研究文献和理论,从思维与创意的根本概念与联系层面入手,对在商业插画设计中使用创意思维进行系统的阐述,有助于提升插画产品的经济性,最终形成相应的市场价值体系。

The guidance of creative thinking on commercial illustration design refers to the use ofcreative thinking to analyze things,the application of design elements in commercial illustration design. Inaccordance with the communication function of information and emotional needs of the design,creativethinking can be used to create the vitality of the artistic image of commercial illustration,further enhanceits commercial value. Based on the relevant research literature and theories,this article starts from thebasic concept and contact level of thinking and creativity,systematically elaborates the use of creativethinking in commercial illustration design,which helps to improve the economy of illustrator products andfinally form the corresponding market value system.