新型城镇化进程中城市开发区的标牌研究

Study on Signs of the Urban Development Zone in the Process of New Urbanization

城市语言景观中的语码承载着一定的社会意义,不仅可以反映城镇化进程中的语言生活风貌,还可以反映出语言背后蕴含的权势关系。以杭州为例,选取两个处于不同发展阶段的开发区——下沙街道和义蓬街道,以两地语言景观中的标牌为研究对象,对标牌的类型进行考察,并从语码组合、语码呈现方式两个维度分析两地语言景观,据此探究新型城镇化进程中杭州市开发区语言使用的差异性以及语言景观与经济发展的关系。

The code of language landscape,which not only reflects the panorama of language life in the process of urbanization,but also reflects the power relationship behind languages,bears some social significance.This study selected two development zones——Xiasha street and Yi Peng Street at two different stages of development in Hangzhou,taking signs in the language landscape of those two places as the research object to investigate the types of signs.From the perspectives of code combination and code presentation,the author analyzed the differences of language use in different development zones of Hangzhou and the relationship between language landscape and economic development in the process of new urbanization.