利用微信公众号促进高校图书馆数据库培训的实践研究——以湖北理工学院为例

Study on using weChat official account to promote practice of database training in university library——Taking Hubei Polytechnic University as an example

对湖北理工图书馆开展数据库培训的现状进行调查,根据调查结果改进的培训策略,利用微信公众号来开展培训。图书馆要打造微信营销培训团队,推销数据库培训;多开发图书馆微信公众号的功能,让数据库培训变得更有吸引力;充分利用微信传播广泛的优势,扩大数据库培训的影响力;利用微信和学生互动,提升数据库培训效果。

The present situation of database training is investigated in Hubei Polytechnic University.According to the results of investigation,the training strategies are improved and the WeChat official account is used for the training.The marketing training team of WeChat should be built to promote and sell database training in University library and the function of WeChat official account should be developed to make database training more attractive.We also should make full use of advantages of WeChat to spread wide and expand the influence of database training.Thus,the interaction between students and library and the training effect of database will be improved by WeChat.