大数据时代个人隐私保护策略的研究

Research on Personal Information Protection in Big Data Age

大数据是一种新兴的、能够有效地收集和分析大量实时数据的技术。它的体量大、速率快,能广泛容纳多种类的数据信息。大数据在当下时代正在促使一种新商业模式的形成,该商业模式能够提供巨大的经济收益预期、社会福利预期及文化革新预期。这场由大数据带来的风暴正在改变我们沟通和交流的方式,但是同时也在泄露我们大量的隐私信息。本文从大数据的特征出发,剖析了大数据对个人隐私的潜在威胁,并对大数据时代的个人信息保护策略提出了几点建议。

Big data is a new and effective collection and analysis of a large number of real-time data, big data is large, fast, and can accommodate a wide range of many kinds of data, which also contains a large number of easily lead to sensitive data privacy violation. Big data in the current era to promote a new business model gradually formed, the business model can provide huge economic expectations, social welfare expectations and cultural inno-vation is expected. The storm brought about by big data has changed the way we communicate with each other, but at the same time it gives us more information about ourselves. Starting from the characteristics of big data, this pa-per analyzes the potential threat of big data to personal privacy, and puts forward some suggestions on personal in-formation protection strategy in big data era.