摘要
大数据已被普遍应用于各行各业,核心在于数据中的情报价值。通过大数据背景下黄金首饰行业特征分析,指出了大数据在黄金首饰行业中的广阔应用前景,包括市场定位、产品设计导向、营销模式、收益管理等,并对"黄金大数据"获取、人才储备、伦理观念处理等提出了建议,旨在为黄金首饰企业经营提供参考。
Big data has been widely used in all walks of life.Its core value lies in intelligence analysis.The paper analyzed the characteristics of gold jewelry industry under the background of big data,pointed out that big data has wide application prospects in gold jewelry industry,including market orientation,product design orientation,marketing model and revenue management,and offered suggestions about the acquisition of gold big data,talent reserving and solution to ethical problems.The paper aims to provide reference for the running of gold jewelry enterprises.
出处
《黄金》
CAS
2017年第12期4-6,共3页
Gold
基金
陕西国际商贸学院教育教学改革课题(JG201729)
关键词
大数据
黄金首饰行业
经营模式
市场定位
产品设计
big data
gold jewelry industry
running model
market orientation
product design
