以服务山东农业经济为导向的市场营销专业建设

Construction of Marketing Specialty Oriented by Shandong Agricultural Economy

在山东这个农业大省,高职院校市场营销专业尚存在培养目标定位不准确、区域经济服务不到位、课程体系设置无法满足特定行业岗位能力支撑、教学方式方法改革滞后和校企合作深度不够等问题。从人才培养模式、课程体系、教学方法、考评体系和校企合作机制等方面给出了改革建议。

In the large agricultural Shandong Province, there still exist some problems marketing major inhigher vocational colleges,such as ： training target positioning is not accurate, regional economic services are not in place,the curriculum system can not meet the specific industry support post ability. The reform of teaching methods lags behind and the depth of cooperation between schools and enterprises is not enough. The reform proposals are put forward from the aspects of personnel training mode,curriculum system,teaching methods, evaluation system and school enterprise cooperation mechanism.