政务微信编辑的宣传服务工作问题与对策

The current situation and optimization path of government WeChat editing

政务微信是继政务微博之后,又一政务宣传服务的新媒体平台,如今,政务微信发展迅速,成为政务"五公开"的重要载体,而政务微信编辑的业务能力却无法跟上时代的脚步,存在内容质量不高、重内容轻运营等问题,因此需要通过加强顶层设计和编辑培训、打造政务微信矩阵、丰富内容发布形式、强调与粉丝互动等路径,全面优化政务微信编辑的工作现状,在"一带一路"战略背景下,顺应媒介发展趋势,积极运用政务微信,讲好中国故事。

The WeChat is following the government of micro-blog,and a government propaganda service platform of the new media,since 2014,the rapid development of We Chat,and WeChat chief editors ability cannot keep pace with the times,with content quality is not high,the content of heavy light operation,therefore need to strengthen top-level design edit and training,to build government WeChat matrix,rich content release form,emphasizes the interaction with the fans such as path,fully optimize the work status of chief editor of WeChat.