现代平面设计中传统文化艺术元素运用

The Application of Traditional Culture and Art Elements in Modern Graphic Design

文章首先分析了传统文化艺术元素在现代平面设计中运用的价值,包括突破现代平面设计的思维瓶颈、提升现代平面设计的文化内涵、创新传统文化艺术的传承渠道,紧接着从保持原色、注重创新与中西结合的角度分析了传统文化艺术元素在现代平面设计中的应用要点,最后从最为常见的几点文化艺术形式,如民族元素、书法元素、绘画元素以及图案元素出发,探讨了文化艺术形式的具体应用策略。

The author firstly analyzes the use of traditional cultural elements in modern graphic design value,including the breakthrough of modern graphic design thinking,enhancement of the bottleneck of modern graphic design and cultural connotation,and innovation of traditional arts and cultural heritage channel.Then the author focuses on innovation and the combination of Chinese and Western view of application points of traditional cultural elements in modern graphic design from the original color.Finally,the author discusses the application strategies of cultural art form,from the most common form of several arts and culture,such as calligraphy,painting,ethnic elements elements elements and elements of design.