从转喻角度看旧词新义式网络词语——以“安利”为例

The Analysis of the New Meanings of Old Words in Network Language from the Perspective of Metonymy——Take "Amway" as an Example

转喻是人类认知社会的一种重要方式,也是词义发展的认知基础。旧词新义是网络词语产生的一种方式,以表"推荐"义的"安利"为例,其中涉及了品牌名"安利"→"直销员"→"推销"→"推荐"→"推荐品"一系列词义发展过程。利用转喻分析方法可以分析当今社会中如"安利"一样的旧词新义式网络热词,这对于我们解释语言现象,开展语言研究具有重要的理论和实践指导意义。

Metonymy is an important way of cognizing society for human,and also the cognitive basis of word development. The new meaning of old words is a way for the generation of network words. Take " Amway" as an example,which involves a series of meaning in the development process,from the brand name " Amway" to " recommendation". The method of metonymy analysis can be used to analyze the new meaning of old words in today 's society,which is of great theoretical and practical significance for us to explain the phenomenon of language and carry out language research.