基于SA-LDA模型的美食热点发现研究

Research on delicacy hotspots discovery based on SA LDA model

旅游景点中品牌个性的打造对旅游业的发展至关重要。为更好地促进旅游景点中特色美食品牌的打造和推广,提高游客旅游满意度,以"蚂蜂窝"网站为研究平台,以桂林地区的在线游记内容为研究对象,构建了基于用户满意度分析的SA(satisfaction analysis)-LDA模型对旅游景点中的美食热点进行了发现研究。研究表明:受游客关注度较高的美食热点,通过SA-LDA模型得到的综合热点值不一定最高,SA-LDA模型能够更准确地发现旅游景点中的美食热点。这一发现结果对旅游景点中旅游特色的传播和发展、旅游网站运营具有一定的借鉴意义。

The building of brand personality in tourist attractions is very important to the development of tourism. In order to better promote the special delicacy brand building and promotionin the tourist attractions, the online travel notes in the Guilin area issued on the hornet nest （mafengwo）website was investigatedto con- struct SA （satisfaction analysis LDA） model based on the analysis of travelersatisfaction to find the delicacy hotspots in tourist attractions. The results showed that higher attention paid by tourists to food hotspots was not positively corresponding to the comprehensive hotspotvalues calculated by SA LDA model which could more ac- curately find the hotspots in the tourist attractions.