铁路白货物流需求调查设计研究

Survey and Design Research on the Railway High-value Goods Logistics Market Demand

市场需求调查是准确把握白货物流市场的关键环节,针对目前铁路白货物流需求调查存在的问题,依据白货重点行业物流需求差异性特点,构建铁路白货物流需求调查体系,结合实际调查需求,设计铁路白货物流专业化市场调查步骤,并从宏观、中观和微观3个层面设计铁路白货物流需求调查内容,提出通过APP发放网络调查问卷、与数据平台公司数据交换、推广铁路物流市场监测分析系统等调查手段,快速获取有效的物流需求信息,为拓展铁路白货物流市场提供研究支撑。

Market demand survey is a key to understand the high-value goods logistics market. A new market demand survey system is established to solve the existing problems according to the differentiated characteristics of main high-value goods industries. The market survey procedures are designed based on the reality, and the survey items are designed at three levels： macro level, intermediate level and micro level. Effective information on logistics demand can be obtained rapidly through the measures of APP questionnaire, data exchange with data platforms and implementation of railway market survey and analysis system.