甘肃旅游与文化产业融合发展策略

The Strategy of Tourism and Cultural Industry Integration in Gansu

在经济和社会迅速发展的大背景下,旅游作为新世纪的朝阳产业正在蓬勃发展,为了全方位提升旅游审美体验和旅游文化感知,提高旅游产品的开发深度,将游客的旅游消费层次由观光层次深入到休闲度假层次,延长当地游客滞留时间,旅游产业与文化产业的融合发展是必然趋势,以文化内涵赋予旅游发展的强劲生命力。本文以甘肃的文化旅游作为研究对象,采用案例分析法和理论联系实际研究法,首先阐述了旅游和文化产业的概念和特征,突出两者共同特征方面的交融点,然后对甘肃文化与旅游产业融合发展的必要性和可能性进行论述,最后提出相应的发展策略。

With the development of economy and society, tourism, as a sunrise industry in the new century, enjoys a vigorous development. In order to complete a tourism aesthetic experience and cultural awareness, to im- prove the development of tourism products, and to prolong the retention time of local tourists, tourism integration development is an inevitable trend. In this paper, by setting cultural tourism as research object, and using the method of case analysis, we expound tourism and cultural industry concept and characteristics, highlight both blend features. The necessity and possibility of Gansu culture and the development of the tourism industry convergence are discussed. Aiming at the problem of integration and development the present situation and the existing tourism culture of Gansu, we put forward the corresponding development strategies, for example, increasing policy support efforts to broaden the financing channels, deepening cultural connotation, and enhancing Gansu cultural tourism oroduct competitiveness.