基于“五力模型”分析OFO共享单车竞争策略

An Analysis of Competitive Strategies of OFO Shared Bicycles Based on Porter's Five-Force Model

在大力倡导共享经济的大背景下,近两年来共享单车行业发展迅猛。为应对其他共享单车运营平台的竞争威胁,利用"波特五力模型"分析OFO共享单车面临的五种竞争压力的挑战,以及各种压力的强弱程度和相互之间的影响,并在此基础上提出OFO共享单车的竞争策略。

In the context of vigorously advocating the development and sharing of the economy, the past two years have witnessed the rapid development of bike sharing. In response to competing threats from other shared bicycle companies, we used the Porter Five Force Model to analyze the challenges of five competitive pressure faced by OFO Shared Bicycles, the degree of influence between the various pressures and the strength of each other, and on this basis, put forward competing strategies for OFO shared bicycles.