新媒体环境下非物质文化遗产的传承——以安海“嗦啰嗹”为例

New Media Environment of Inheritance of Intangible Cultural Heritage——Take Anhai Suoluolian as an Example

新媒体具有信息海量、快速便捷、娱乐性强、互动性强等特点,其出现给非物质文化遗产的传承带来新鲜血液。安海"嗦啰嗹"非物质文化遗产,其传承主要依赖于民间"嗦啰嗹"队伍的支持、端午民俗活动的举办以及学校的传承等,存在着传播范围小、受益范围窄等不足。充分利用网络、流媒体、手机等各种播放平台传承安海"嗦啰嗹"是十分有意义的事情。在新媒体语境下,建设安海"嗦啰嗹"特色网站,充分利用微信、微博等社交媒体,充分利用数字传媒技术,与传统媒体融合发展等是进一步拓展安海"嗦啰嗹"传承渠道,增强其传播效果的有效方式。

The new media has the characteristics of massive information, fast and convenient, strong entertainment, strong interaction and so on, which bring new blood to the inheritance of intangible cultural heritage. The inheritance cultural heritage of Anhai suoluolian relies mainly on the support of the "long-winded" team, the holding of the Dragon Boat Festival and the inheritance of the school, which has a narrow scope of communication and narrow scope of benefit. Full use of the network, streaming media, mobile phones and other broadcast platform heritage Anhai suoluolian is a very meaningful thing. In the new media context, the construction of Anhai suoluolian feature Web site, make full use of We Chat, microblogging and other social media, make full use of digital media technology, integration with traditional media development is to further expand Anhai suoluolian, which is an effective way to enhance the effect of communication.