我国家庭财产保险发展困境及对策研究

The Difficulties and Countermeasures of the Development of Family Property Insurance in China

从我国的保险发展历史来看,家庭财产保险属于起步较早的险种,但从最近几年的发展情况来看,其业务量较少,增长势头有所减缓。我国家庭财产保险发展中产生问题的原因复杂多样。本文从对家财险的重视程度、产品结构、销售渠道、配套服务四个方面进行分析,最后针对以上问题提出了相关的建议。

From the history of insurance development in our country, the family property insurance belongsto start earlier, but from the development of recent years, the traffic is less, growth momentum has slowed.The family property insurance development of our country in the complex and varied causes of the prob-lem. This article from the home insurance value, product structure, marketing channels, supporting servicefour aspects carries on the analysis, finally put forward the relevant countermeasures and Suggestions, aim-ing at the above problems.