动漫作品创新策略研究——以安徽省动漫作品创作为例

Research on Strategies of Animation Creation and Innovation——Take Animation Creation of Anhui as an Example

目前,安徽省动漫产业已经形成以合肥、芜湖两个国家级动漫基地为中心的动漫产业发展格局,动漫作品数量在全国位列前茅。然而在安徽省动漫产业所创作的动漫作品中,形象模仿痕迹太重,创作原点仍属于儿童专属的范畴。本文从安徽省动漫作品创作的现状入手,以《太空熊猫历险记》等作品为案例,进行了分析。要扭转动漫产业不利局面,必须克服上述问题,探寻创新性的动漫作品创作策略。

At present, Anhui animation industry has formed a kind of development pattern which focuseson two national animation centers-Hefei and Wuhu. The number of animation works in Anhui is amongthe highest in the country. However, there is too much imitation in those works, and also the originalpoint of creation still belongs to the particular thought category of children. Being restricted to those fac-tors mentioned above, animation works created in our province have never gotten a strong reaction. Thispaper starting from the current situation of Anhui animation works, contrasts Space Panda with excellentdomestic animation works. In order to reverse the adverse situation of the animation industry, we mustovercome the above problems and explore innovative animation creation strategies.