微博营销中管理会计的应用

The application of management accounting in the microblog marketing

管理会计作为企业管理的重要组成部分,在企业管理中扮演者非常重要的角色。企业的任何活动都需要管理会计提供必要的信息。因此作为一种新型营销方式的微博营销,同样离不开管理会计。特别是在微博营销过程中的成本所包含的范围非常广泛,这就更使得研究管理会计在企业营销管理尤其是微博营销中的应用是十分有必要的。

management accounting as an important part of enterprise management,plays a very important role in enterprise management.Enterprise management accounting is necessary for any activities to provide the necessary information.So as a new marketing microblogging marketing,also cannot leave the management accounting.Especially in the process of the microblogging marketing that are included in the cost range is very wide,it makes theresearch on management accounting application in enterprise marketing management especially microblogging marketing is very necessary.