“互联网+”时代下手机客户端体育APP发展现状与推广模式研究

Research on Mobile Phone Client Sports APPs Development Status and Promotion Mode in Internet Plus Era

进入21世纪以来,信息技术的发展突飞猛进,我国也迎来了"互联网+"时代,使得各行各业都发生了翻天覆地的变化,极大地提高了人们的生活水平。近年来,我国体育事业迅速发展,人们对体育运动的重视程度也不断提高,手机客户端体育APP便应运而生,在传递体育时讯新闻的同时提高了人们进行体育锻炼的积极性,在推动全民运动方面功不可没。文章采用文献资料法等,以"互联网+"为前提,详细分析了手机客户端体育APP的发展现状与推广方式,旨为促进手机客户端体育APP的健康发展。

Starting from the twenty-first Century,with the rapid development of information technology,China has entered into the " Internet plus" era,which causes dramatically changes in different industries and greatly improves the people's living standard. In recent years,with the rapid development of sports in our country,people are paying more attention on sports. Under this condition,mobile phone client APPs has come into being,which improves the enthusiasm for sports involvement while transferring sport news,and thus contributes a lot in promoting national fitness. This article uses the methods such as literature to analyze the present status and promotion methods of mobile phone client APPs in detail to enhance the development of the sport APPs.