当下我国体育电影的困境与对策

Study on the Present Predicament and Countermeasure of Sports Movies in China

运用文献资料与逻辑分析等方法对我国体育电影现状进行探讨。结果发现当下我国体育电影存在着:主题、剧情老套,电影市场管理不健全,体育电影专业人才缺乏,营销手段不足等问题,并由此提出打破陈旧观念、完善电影市场、培养体育电影人才、加强电影营销、学习国外优秀经验等策略。

Applying research methods such as documentation and logical analysis,the present situation of sports movies in China is discussed. The existing problems include: old-fashioned themes and stories,poor film market management,in lack of professional talents,and insufficient marketing methods,etc. Related countermeasures are offered such as breaking old concepts,perfecting the film market,cultivating sports film talents,strengthening film marketing,as well as learning from foreign experience.