基于文献计量我国图书馆营销服务研究

Research on Library Marketing Service Based on Bibliometrics

采用文献计量方法,对被中国学术期刊(CNKI)网络出版总库收录的核心期刊中检索到的相关文献为数据源,对图书馆营销这一研究领域相关文献的年代分布、核心著者和机构、来源分布情况进行统计分析。研究20年来我国图书馆营销现状发展、热点和趋势,以期发现国内图书馆营销研究的现状和规律,把握学科发展动向。

By using the method of bibliometrics, and taking the related literature retrieved in the core journals published by CNKI as the data source, this paper analyzed the time distribution, core authors and institutions, source distribution of literature in the field of library marketing, and studied the development, hot spot and trend of China5 s library marketing in recent 20 years, so as to find out the present situation and rule of library marketing research and grasp the development trend of the subject.