探析校园微商的现状与发展趋势——以陇南师范高等专科学校为例

Analysis on the Current Situation and Development Trend of Campus Micro-business ——Taking Longnan Teachers' College as an Example

互联网时代最大的特点就是信息能够被更快、更准的传播、收集、处理。通过对陇南师范高等专科学校在校大学生的抽样问卷调查可知,他们月零花钱较少,想自己赚学费和零花钱,空闲时间浪费,有强烈的创业欲望等。但由于大学生都缺乏相关经验、方法不当等使很多大学生受限。因此本文以陇南师范高等专科学校在校大学生为主体,以成县现成电商模式为指引,鼓励和引导大学生做微商。这不仅能让学生自力更生,而且可以帮助学生提高自身的微营销能力,增强社会实践能力,适应新时代发展要求。

The biggest feature of the Internet age is that information can be gathered, processed and distributed faster and more accurately. Through the questionnaire survey of college students in Longnan Teachers5 College, it showed that they had less pocket money and wanted to earn tuition and pocket money with more leisure time and stronger desire to start a business, which were limited by the lack of relevant experience and improper methods. Taking the college students in Longnan Teachers5 College as the main body, this paper encouraged and guided the college students to do micro-business with the reference of ready-made business model in Cheng county. It. not only can make students rely on themselves, but also help students improve their micro marketing ability, enhance their social practice ability and adapt themselves to the requirements of new age development.