包容性创新视角下的农村电商发展研究——以遂昌模式为例

Rural E-commerce Development from Inclusive Innovation Perspective

包容性创新是实现农村电商可持续发展的重要途径。建立企业与弱势群体(BOP)的经济关系是开展农村地区包容性创新的重要前提。在对遂昌地区实地调研的基础上,重点讨论BOP群体参与包容性创新问题。通过分析农村地区新型电商模式的主要特征,以及驱动农村电商发展的关键因素,为农村电商未来发展提出建议,帮助BOP群体获得更多公开参与、公平享受创新成果的机会。

Inclusive innovation is an important way to achieve sustainable development of rural electricity supplier.Establishing the economic relationship between enterprises and BOP is an important prerequisite for carrying out inclusive innovation in rural areas.Based on the field investigation of the Suichang area,this paper focuses on the issue of BOP group participation in inclusive innovation.By analyzing the main characteristics of the new e-commerce model in rural areas,the paper tries to find out the key factors which drive the development of rural electricity supplier,and then provide some suggestions for the future development of rural electricity providers,and more opportunities for BOP groups to participate in and benefit from innovative results.