商务信函话语的修辞建构

Rhetorical Construction of Business Correspondence Discourse

商务信函是商务实践活动中的主要沟通媒介和手段。商务信函话语的修辞效果在很大程度上关系到商务交际目的的实现。以西方修辞理论为切入点,运用比彻尔的修辞情境、亚里士多德的劝说策略、伯克的认同理论对商务信函话语的建构进行探讨。商务信函话语建构与特定商务修辞情境相匹配,运用认同策略,并结合传统的修辞诉诸,与目标受众达成广泛认同,以提高商务信函话语修辞效果,推动商务交际双方的修辞互动过程,达到商务修辞目的。

Business correspondence discourse, an important means of communication in businesspractice, is crucial to the business communication. On the basis of such western rhetoric as Bitzer＇ srhetorical situation, Aristotle ＇ s rhetorical appeals and Burke ＊ s identification, the paper explores therhetorical construction ofbusiness correspondence discourse. To achieve the discourse rhetorical effect, the writer of business correspondence should take into consideration the rhetorical situation ofbusiness activities, makeuse of the concept of identification and traditional rhetorical appeals toachieve identification between the writer and audience, which would facilitate the rhetorical interaction among the business participants and ensure the successful business communication.