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营销稽查业扩归档数据审计案例分析

Case Analysis of Marketing Supervision Industry Expansion Archiving Data Auditing
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摘要 根据电力营销稽查监控系统,长期统计营销归档业务的审计项,以业扩报装方案制定类审计项作为数据源,提炼实际工作中具有典型代表性的案例,编制形成《营销稽查业扩归档数据审计案例分析》。通过分析审计项产生原因,提出的解决方案能指导电力营销业务流程正常办理。营销稽查审计分析能帮助客户经理有效避免各类典型问题,提高业扩一次性正确办结率。最终对缩短大客户平均接电时间,实现业扩提速,提升客户满意度、提高公司市场竞争力都具有实际意义。 According to the power marketing audit monitoring system,the long-term marketing and archiving business audit items are counted and industry expansion plans is served as the source of data for laying down the audit items. Marketing Auditing Industry Expansion Archives Data Audit Case Analysis has been compiled by refining the typical cases in actual work. By analyzing the causes of the audit items,the solutions are given to guide the normal operation of the electricity marketing business processes. Marketing supervision audit analysis can help the client manager to effectively avoid all kinds of typical problems,improve industry expansion one-time correct rate. In the end,it is of practical significance to shorten the average power-on time of major customers,achieve the expansion of industry expansion,enhance customer satisfaction and improve the market competitiveness of the company.
作者 张长城
出处 《安徽电气工程职业技术学院学报》 2017年第4期37-43,共7页 Journal of Anhui Electrical Engineering Professional Technique College
关键词 电力营销 营销稽查 审计 power marketing marketing inspection audit
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