同城化战略下厦漳泉旅游发展水平的多层次比较研究

A Multi-level Comparative Study on the Tourism Development of Xiamen-Zhangzhou-Quanzhou under the Strategy of Urban Integration

同城化有利于促进城市间的资源要素流动和城市功能完善,以厦门、漳州和泉州三个旅游城市作为研究对象,通过问卷调查获取游客对三个城市旅游发展水平的感知评价数据,并分别从均值水平、均值差异水平和因子评价三个层次对三市的旅游发展水平进行逐层比较分析,并基于评价频次数据对三地旅游发展的制约因素进行比较分析。研究发现:游客对厦门旅游发展的认可度最高,对泉州旅游发展的认可较高,对漳州旅游发展的认可度一般,厦门在18项评价指标上都优于漳州和泉州;研究从游客的感知数据中抽取出综合发展与管理水平、体验满意度与前景认知、旅游吸引力与口碑三个结构性认知维度,厦门在三个认知维度上的评分也高于漳州和泉州。研究提出,厦门、漳州和泉州三市旅游业具有同城化发展的基础、条件和动力,三市需要加强战略互动、基础相通和业务共融,需要在产品、形象、营销、交通等各领域建立同城化平台。

Urban integration is conducive to promoting the flow of resources between cities and improving the city functions.The Urban integration of Xiamen,Zhangzhou and Quanzhou is an important practical carrier for the construction of metropolitan development strategy in Fujian Province.Taking the three tourism cities of Xiamen,Zhangzhou and Quanzhou as the research object,this paper obtained the tourist's perception and evaluation dates of the tourism development level of the three cities through questionnaire survey,and analyzed the tourism development level of the three cities from three levels: the mean level,the mean level of difference and the factor evaluation,and also had a comparative analysis of the restrictive factors of three cities based on the frequency dates.The study found that tourists give the highest evaluation to the tourism development of Xiamen,the higher evaluation to Quanzhou,the relatively low evaluation to Zhangzhou.Xiamen is better than Zhangzhou and Quanzhou in the 18 evaluation indexes.From the tourists' perception data,we extract the three structural cognitive dimensions of comprehensive development and management level,experience satisfaction and prospect cognition,tourism attractiveness and word of mouth.Xiamen's score on three cognitive dimensions is also higher than that of Zhangzhou and Quanzhou.The study suggests that tourism in the three cities of Xiamen,Zhangzhou and Quanzhou has the basis,conditions and driving force for the development of urban integration.The three cities need to strengthen strategic interaction,basic connection and business integration,and need to establish an urbanization platform in the fields of product,image,marketing and transportation.