河北省滑雪场现状与发展路径选择

Status and Path Selection of Ski Resorts in Hebei Province

运用文献资料法、问卷调查法、访谈法和数理统计法,对河北省滑雪场地建设水平和经营管理现状进行调查。发现:张家口崇礼已经形成国内有影响的滑雪品牌,一些高端滑雪场设施及服务较好;小滑雪场数量增多、竞争激烈,存在场地设计不合理、雪质不高、设施陈旧、服务质量差、安全隐患多等问题。认为,滑雪场的发展需要政府加强产业布局、政策倾斜和监督管理;冰雪运动协会应在项目宣传推介、训练比赛组织、人员注册培训、行业规范制订方面发挥积极作用;滑雪场要找准市场定位,创新经营方式,加强建设管理,提升服务质量;此外,多方共同参与,形成合力,多渠道培养专业人才。

By means of literature review,questionnaire survey,interviews and mathematical statistics,the construction level and the operation and management of ski resort in Hebei Province is investigated.Results:A domestically influential ski brand has formed in Chongli,Zhangjiakou.Facilities and services in some high-end ski resort are better,while a rapid quantity increase of small ski resorts with fierce competitions led to irrational ski site design,satisfactory snow quality,outdated facilities,poor service quality,and hidden dangers.Suggestions:The development of the ski resort requires the government to strengthen the industrial layout,policy inclination,supervision and management.The association of winter games should play an active role in promoting winter sports,organizing training and competitions,training the registered personnel,and planing the industry standardization.The ski resorts should identify their market positioning,innovate management methods,strengthen their construction management,improve service quality.All social groups should take part in to form a concerted efforts,and train the skiing professionals in multiple channels.