基于内容分析法的旅游社区营造研究——以福建永定土楼为例

A Research of the Tourism Community Building Based on Content Analysis Method——Taking the tulou in Yongding of Fujian for example

旅游社区营造是旅游目的地建设和管理的有效手段,对旅游与社区的可持续发展具有重要意义。将台湾社区营造经验引入旅游社区,以福建永定土楼为案例,运用内容分析的方法和扎根编码的方式,在分析游客旅游形象感知的基础上,从文化吸引、地方吸引、景观吸引和产品吸引四个方面阐述旅游社区营造的主要内容,是对旅游社区可持续发展的有益尝试,并为旅游社区营造实践提供了现实指导。

The tourism community building is an effective measure on the tourist destination construction and management,which is of great significance for the sustainable development of both tourism and community. The paper introduces the building experience of Taiwan community to the tourism community,the tulou in Yongding Fujian for example,to explore the travel notes of Yongding tulou based on the content analysis method,the coding procedures of grounded theory and the tourism image perception. It also elaborates the main contents of tourism community building from the aspects of cultural attraction,place attraction,landscape attraction and product attraction. The research aims to make a difference to the tourism community sustainable development and provides guidance to the tourism community building.