EI收录期刊微信公众平台的运营现状及提升策略

Operating situation and strategies of promoting the WeChat public platforms of journals indexed by EI Compendex

以2016年EI收录的中国大陆216种科技期刊为研究对象,调查分析EI收录期刊微信公众平台的运营现状,指出微信公众平台在运营过程中存在的问题,并提出相应的提升策略,旨在为EI收录期刊构建优质微信公众平台、提升期刊综合影响力提供参考。

Based on a survey of WeChat public platforms of 216 journals indexed by EI Compendex of China ＇s mainland, we investigated and analyzed the operating situation of the WeChat public platforms, pointed out existing problems during running these WeChat public platforms, and then put forward the corresponding strategies. These strategies are aimed to provide some reference for establishing high-quality WeChat public platforms and improving the comprehensive influence of scientific journals.